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Authenticity in a world of artificial content

The launch of SORA, an open-AI platform for video creation, and the subsequent halt of Tyler Perry’s 800M investment, has created a lot of chatter on how much and how soon AI will impact the media and entertainment industry. As AI increasingly driving a surge of artificial content, questions arise regarding its potential role alongside the necessity for authentic representation.

Similar to how organizations leverage stock video, AI-generated content will serve a similar purpose. Whether that's VFX artists writing a prompt for a background for virtual production, or a marketing agency creating a cartoon host for their virtual world, AI will have its place in our society and it will undoubtedly drive efficiencies. Despite all the benefits it may bring to the bottom line, its downside will continue to exist: it lacks authenticity.

Authenticity and Volumetric Video: What AI Can't Replace

Volumetric video, holograms, spatial video, or whatever language you use - delivers authentic human performance. An individual is recorded and transformed into a 3D asset, with the performance staying inherently representative of that individual's performance at the time of recording.

Authenticity vs Resemblance Imagine heading into your favorite coffee shop and unexpectedly encountering a familiar face - none other than Drake himself. The authenticity of the moment is palpable, that leaves you with a lasting impression to share with others. Now contrast that with a chance encounter with a Drake lookalike. While the resemblance may be striking, the experience lacks the genuine authenticity that makes it memorable.

While AI generated content may offer impressive simulations and lookalikes, it’s the authenticity of volumetric video that captivates viewers and drives meaningful engagement. For the same reason people spend thousands of dollars for a meet and greet with celebrities, spatial video will continue to have its place in the video ecosystem: authenticity is valuable.

How will AI and volumetric video work together?

AI will not replace volumetric video, but it will have its place within the ecosystem. Today, AI is used to help automate what would be time consuming tasks, like rendering and skeletonizing a person. In the future, AI will help improve the accuracy of volumetric recordings, and help to make up data where flaws in the recording technique produced bad results. AI will exist to improve the final visual fidelity of a volumetric video, but it won’t replace that person in that moment in time.

At Arcturus, we believe that authenticity is the core element of every memorable experience. It's more than a buzzword; it's a key value consumers consider when making decisions. We remain committed to empowering authentic digital human experiences with our end to end solution. In a world becoming increasingly saturated with digital content - prioritize authenticity as your differentiator. Connect with us, let’s work together to create something great.